Postcards
Did an event happen if a novel piece of mail art did not announce and commemorate it?These postcard designs launched a call to action through small-scale artwork and messages that complemented the subject matter.
Project Scope
- Client: Broadstone
- Art Direction & Research
- Typography
- Color Palette
- Marketing Materials
Community Postcards: Broadstone Communities in San Diego has a portfolio of luxury apartments and amenities.
Broadstone Little Italy: Happy Hour & Tiki Pool Party. In line with the Amalfi-inspired coastal theme, glimpses into the occasion were designed to engage the community.
Broadstone Little Italy: Activities. Continuing with the coastal resort atmosphere, yoga and dog-friendly activities are highlighted with snapshots of the spaces.
Broadstone Coronado: Open House. Emphasizing the style of bright, coastal living, this postcard design embraces the feeling of your home as a vacation destination.
Broadstone Corsair: Happy Hour. Capturing the modern, industrial-chic aesthetic, this postcard invites the community to view these features.